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Frenemies: the epic disruption of the ad business (and everything else)
Frenemies: the epic disruption of the ad business (and everything else)
Author
Auletta, Ken
Publisher
Penguin Press
Publication Date
2018.
Language
English
Book
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Published Reviews
Table of Contents
From the Book
The "perfect storm"
"Change sucks"
Good-bye, Don Draper
The matchmaker
Anxious clients
"Same height as Napoleon"
Frenemies
The rise of media agencies
The privacy time bomb
The consumer as frenemy
Can old media be new?
More frenemies
Marketing yak-yaks and mounting fear
The client jury reaches its verdict
Cannes takes center stage
Mad men to math men
Dinosaurs or cockroaches?
Good-bye old advertising axioms
"No rearview mirror."
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Subjects
Subjects
Advertising
Advertising & Promotion
Advertising -- History
Advertising agencies
Advertising agencies -- History
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Advertising & Promotion
BUSINESS & ECONOMICS -- Marketing -- Direct
Direct
History
Marketing
Marketing -- History
Nonfiction
More Details
ISBN
9780735220867
NoveList
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