Trusted advisor : How it helps lay the foundations for insights / Rajiv Grover and Marco Vriens
Structuring market research departments and processes for optimal impact / Marco Vriens and Rajiv Grover
What do "Really Good" managers and "Really Good" researchers want of one another? / Lindsay Zaltman and Gerald Zaltman
Deep engagement with consumer experience: Listening and learning with qualitative data / Eric J. Arnould and Amber Epp
Questionnaire design and scale development / Naresh K. Malhotra
Response biases in marketing research / Hans Baumgartner and Jan-Benedict E. M. Steenkamp
Online marketing research / Jeff Miller
Advanced techniques and technologies in online research / Scott M. Smith, Jared Smith and Chad R. Allred
Sampling and weighting / Dan Mallett
Dealing with missing data in surveys and databsaese / Marco Vriens and Sandip Sinharay
Basic data analysis / Scott M. Smith and Gerald S. Albaum
Marketing decision support models: The marketing engineering approach / Gary L. Lilien and Arnold Rangaswamy
Using regression to answer "What If" / Donald r. Lehmann
Advanced regression models / Raghuram Iyengar and Sunil Gupta
Conjoint analysis : Understanding consumer decision making / David Bakken and Curtis L. Frazier
Construction of efficient designs for discrete choice experiments / Warren F. Kuhfeld
Structural equation modeling / Victoria Savalei and Peter M. Bentler
Cluster analysis and factor analysis / Subhash Sharma and Ajith Kumar
Latent structure regression / Wayne S. DeSarbo, Wagner A Kamakura, and Michel Wedel
Hierarchical Bayes Models / Greg M. Allenby and Peter E. Rossi
Hazard/survival models in marketing / Pradeep K. Chintagunta andXiaojingDong
An introduction to data mining / Christopher R. Stevens and R. Sukumar
Ad testing / Allan L. Baldinger and William A. Cook
Modelling market mix / Gerard J. Tellis
A guide to the design and execution of segmentation studies / William R. Dillon and Soumen Mukherjee
Measuring brand equity / Kevin Lane Keller
Customer satisfaction research / Richard L. Oliver
Measuring customer equity and calculating marketing ROI / Roland T. Rust, Katherine N. Lemon and Valerie A. Zeithaml
Customer lifetime value / V. Kumar
Marketing management support systems and their implications for marketing research / Gerrit H. Van Bruggen and Bernard Wierenga.
