Introduction : mediating modesty / Reina Lewis
Part 1. Faith-based fashion and the commercially fluid boundaries of confession
"Discover the beauty of modesty" : Islamic fashion online / Annelies Moors
Fashion forward and faith-tastic! Online modest fashion and the development of women as religious interpreters and intermediaries / Reina Lewis
Meeting through modesty : Jewish-Muslim encounters on the Internet / Emma Tarlo
Hasidic women's fashion aesthetic and practice : the long and short of tzniuth / Barbara Goldman Carrel
Part 2. Modesty without religion? Secularity, shopping and social status through appearance
Denim : the modesty of clothing and the immodesty of religion / Daniel Miller
Modest motivations : religious and secular contestation in the fashion field / Jane Cameron
"Can we discuss this?" / Elizabeth Wilson
Part 3. Manufacturing and mediating modesty : the industry and the press
Modesty regulators : punishing and rewarding women's appearances in mainstream media / Liz Hoggard
Insider voices, changing practices : press and industry professionals speak / Reina Lewis (editor and contributor).