Back to top
Languages & Display
English
Español
Display
Light Mode
Dark Mode
Navigation
Library Account
Archives & Special Collections
OWHL Website
ComCat
A-Z Databases
OWHL Guides
Sign in
Your Account
Library Home Page
Library Hours & Location
Change Catalog
Help
Display Options
Languages
English
Español
Sign Out
Look for
Clear search
Keyword
Title
Start of Title
Series
Author
Subject
Call Number
Advanced Search
in Library Catalog
in Online Collection
in Lists
in History & Archives
Search
Browse
»
The challenger customer: selling to the hidden influencer who can multiply your results
The challenger customer: selling to the hidden influencer who can multiply your results
Author
Adamson, Brent
Publisher
Portfolio/Penguin
Publication Date
[2015]
Language
English
Book
Show Edition
Available from another library
Where is it?
See Full Copy Details
Place Hold
Add to List
SHARE
Description
Loading Description...
Published Reviews
Table of Contents
From the Book
Introduction: the hardest part of selling solutions
The dark side of customer consensus
The mobilizer
The art of unteaching
Building commercial insight
Commercial insight in action
Teaching mobilizers where they learn
Two types of tailoring
Taking control of consensus creation
Making collective learning happen
Shifting to a challenger commercial model: implications and implementation lessons.
Excerpt
Loading Excerpt...
Author Notes
Loading Author Notes...
Subjects
Subjects
Customer relations
Sales management
Selling
More Details
Contributors
Dixon, Matthew,1972-
author
Spenner, Pat
author
Toman, Nick
author
ISBN
9781591848158
9781101980408
NoveList
Staff View
Loading Staff View.
Loading, please wait
...