Chapter 1. Parlami e Ti Dirò Chi Sei; ETHNOGRAPHY AT HOME; Italian Cultural Keywords; Italian Cultural Scripts; Unpacking Italian Meanings with the Natural Semantic Metalanguage Chapter 2. Che Bello!; Bello as an Adjective; Fare Una Bella Figura; Bello as a Noun; Bello as an Adverb Chapter 3. Una Brutta Storia; Brutto as an Adjective; Brutto as an Intensifier of Slur Words
Chapter 4. Italiani, Brava GenteBravo as an Adjective; Bravo as an Expression of Approval Chapter 5. Italiani Sapientoni; Sappilo and Sappi/Sappia che; Guarda Che versus Vedi Che; Eh, Sapessi . . .; A Chi Lo Dici!; Mi Sa; Italiani: Furbi e Fessi; Derived Cultural Scripts Chapter 6. Italiani Attori; The Morphosemantics of Feelings in Italian; Simpatico and Antipatico; Sfogarsi; The Ethnopragmatics of Italian Exaggeration; Mamma Mia!; The Semantics of Expressive Reduplication; Derived Cultural Scripts and the Italian Character
Chapter 7. Italiani Comandanti; Using Bare Imperatives; Uses of Dovere; Mi Raccomando!; Ti Prego!; Derived Cultural Script; Dovere versus Senso del Dovere
Chapter 8. Conclusione; Understanding Italian Discourse in Cultural Context.
