Prologue : the corporation in society
Creative destruction redux : how stakeholder needs create performance trade-offs
You've got to walk before you can run : knowing your trade-offs (mode 1)
Is there a win-win? : the search for shared value
Getting stuck in the business case, or, how the "business case for diversity" blocks progress
CSR is not an add-on : innovating in the supply chain
Stakeholders as a source of innovation : transforming operations
Dealing with paradoxes : selling sustainably
Experimentation : going green, not greenwashing
Epilogue : a new perspective for stakeholders.
