Pt. 1. Ask: the story. You: who, what, & why
Strange questions ... and strange answers
Working hard for the dream
Standing on the shoulders of giants
Things finally come together
pt. 2. Ask: the methodology. Getting started: how to read the Ask formula methodology
The process: prepare, persuade, segment, prescrie, profit, pivot
Prepare: the deep dive survey
Persuade: the prospect self-discovery landing page
Segment: the micro-commitment bucket survey
Prescribe: the post-survey sales prescription
Profit: the profit maximization upsell sequence
Pivot: the email follow-up feedback loop
Case study #1: tennis training, zero to $250,000 in 6 months
Case study #2: water ionizer market, $750,000 in 5 days
Why: the reason for writing this book
Next steps: now it's your turn to Ask.
