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Designing and managing a research project: a business student's guide
Designing and managing a research project: a business student's guide
Author
Polonsky, Michael J
Publisher
SAGE
Publication Date
[2015]
Language
English
Book
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Table of Contents
From the Book - Third Edition
Introduction
Choosing a topic
The role of the supervisor
Group dynamics and the role of conflict
Ethical considerations
Planning the research project
Literature review
Data gathering
Qualitative data collection and issues in analysis
Quantitative data analysis
Identifying the implications and establishing recommendations
Presenting the results
Writing the report
Oral presentations
Concluding remarks.
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Subjects
Subjects
Business
Business -- Research -- Methodology
Methodology
Research
More Details
Contributors
Waller, David S
ISBN
9781452276564
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