1. prologue : what this book is for / Tom Rosenstiel and Dante Chinni
2. knowledge base / Tom Rosenstiel and Marion R. Just
3. "I-teams" and "eye candy" : the reality of local TV news / Walter C. Dean and Atiba Pertilla
4. myths that dominate local TV news : the x-structure and the fallacy of the hook-and-hold method of TV news / Walter C. Dean, Atiba Pertilla and Todd L. Belt
5. magic formula : how to make TV that viewers will watch / Todd L. Belt and Marion R. Just
6. Steps to better coverage / Todd L. Belt and Marion R. Just
7. Putting it all into action : techniques for changing newsroom cultures / Walter C. Dean
8. road ahead : the future of local TV news / Tom Rosenstiel and Dante Chinni
App A. Design team members
App B. Quality grading criteria and value codes
App C. Content analysis intercoder reliability analyses
App D. Sample of local TV news stations.
