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Wordcraft: the art of turning little words into big business
Wordcraft: the art of turning little words into big business
Author
Frankel, Alex
Publisher
Three Rivers Press
Publication Date
2005?
Language
English
Book
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Table of Contents
From the Book
Hunting words
Camouflage and code names
BlackBerry : sending a quick message
Maverick thinking
Accenture adapts to the future
Into the vernacular
Love is the drug
Getting the word out
Stories
Futurecasting
Summing up.
Excerpt
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Subjects
Subjects
Advertising
Brand name products
Brand name products -- Case studies
Business names
Business names -- Case studies
Creative ability in business
Marketing
More Details
ISBN
9781400051052
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