Ch. 1. Assessing business opportunities : an overview
Ch. 2. Strategic management and planning
Ch. 3. Market demand analysis
Ch. 4. Competitive analysis
Ch. 5. Revenue and cost analysis
Ch. 6. Profitability analysis
Ch. 7. Feasibility analysis : summary and action plan
Case 2. Superior Electrical Contractors : Residential Services Division
Case 3. Gateway Medical Waste Transport of Colorado
Case 4. National Foundations, Inc.
Case 6. Jay's Travel Trailer Park
Case 7. Box Factory, Inc.
Case 8. Central Bank : automatic teller machines
Case 9. Jill's House of Cakes
Case 10. Sound Communications, Inc.
App. A. Secondary data sources for assessing market opportunities
App. B. Sample market opportunity analysis report.
