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Chief culture officer: how to create a living, breathing corporation
Chief culture officer: how to create a living, breathing corporation
Author
McCracken, Grant David
Publisher
Basic Books
Publication Date
c2009
Language
English
Book
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NoveList
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Table of Contents
From the Book
Getting past guru: being Steve Jobs
Stealth CCOs
Culture fast and slow
Status and cool
Producers and consumers
Building a secret sneaker store
How-to
Philistines
Conclusion.
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Subjects
Subjects
Economic aspects
Management
Management -- Social aspects
New products
New products -- Social aspects
Organizational change
Popular culture
Popular culture -- Economic aspects
Social aspects
More Details
ISBN
9780465018321
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