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Brand premium: how smart brands make more money
Brand premium: how smart brands make more money
Author
Hollis, Nigel
Publisher
Palgrave Macmillan
Publication Date
2014.
Language
English
Book
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Table of Contents
From the Book
What's it all about? - Creating a meaningfully different brand - Amplifying a meaningfully different brand
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Subjects
Subjects
Branding (Marketing)
Brand name products
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ISBN
9781137279910
NoveList
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