Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding

Author

Publisher

Jossey-Bass

Publication Date

c2008

Edition

1st ed.

Language

English

Description

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Published Reviews

Subjects

Subjects

Advertising & Promotion
branding
Branding (Marketing)
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Advertising & Promotion
Corporate culture
Corporate identity
corporate image
Culture organisationnelle
Electronic books
Entreprises
Entreprises -- Image
Image
Merknamen
Organizational Culture
Stratégie de marque

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Contributors

ProQuest (Firm)
Schultz, Majken

ISBN

9780787998301
9781281237385
9786611237387
9780470245361

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