Under the radar: talking to today's cynical consumer

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Author
Bond, Jonathan, 1957-
Publisher
Wiley
Publication Date
c1998
Language
English

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Subjects

Subjects
Advertising
Advertising -- United States
Advertising agencies
Advertising agencies -- United States
Advertising campaigns
Advertising campaigns -- United States

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Contributors
Kirshenbaum, Richard,1961-
ISBN
9780471174691

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