Market orientation : the construct, research propositions, and managerial implications / Ajay K. Kohli and Bernard J. Jaworski
Effect of market orientation on business profitability / John C. Narver and Stanley F. Slater
Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr.
Market orientation : antecedents and consequences / Bernard J. Jaworski and Ajay K. Kohli
Market orientation, performance, and the moderating influence of competitive environment / Stanley F. Slater and John C. Narver
Does market orientation matter for small firms? / Alfred M. Pelham and David T. Wilson
Market orientation and business performance : an analysis of panel data / John C. Narver, Robert L. Jacobson, and Stanley F. Slater
Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales / Rohit Deshpandé and John U. Farley
Market oriented is not enough : build a learning organization / Stanley F. Slater and John C. Narver
Influence of market orientation on channel relationships : a dyadic examination / Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker.
