Rumor psychology: social and organizational approaches

Defining rumor

Forms, frequency, and fallout of rumors

Psychological factors in rumor spread

Factors associated with belief in rumor

Rumor as sense making

Rumor accuracy : patterns of content change, conceptualization, and overall accuracy

Mechanisms facilitating rumor accuracy and inaccuracy

Trust and organizational rumor transmission

Rumor management

Summary, model, and research agenda.